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As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.
These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.What I’m about to say is going to sound very mean, but Derek is a pretty boring guy.Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.The first woman he clicked on was very beautiful, with a witty profile page, a good job and lots of shared interests, including a love of sports.After looking the page over for a minute or so, Derek said, “Well, she looks O. I’m just gonna keep looking for a while.” I asked what was wrong, and he replied, “She likes the Red Sox.” I was completely shocked. Imagine the Derek of 20 years ago, finding out that this beautiful, charming woman was a real possibility for a date.The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.
I read dozens of studies about love, how people connect and why they do or don’t stay together.If she were at a bar and smiled at him, Derek of 1993 would have melted.He wouldn’t have walked up and said, “Oh, wait, you like the Red Sox?! ” before putting his hand in her face and turning away.Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.I quizzed the crowds at my stand-up comedy shows about their own love lives.