Dating service marketing slogan
Dating service marketing slogan - dating stowmarket
That commandment about not taking the Lord’s name in vain aside, Christian Mingle’s competitors take some issue with invoking the Almighty in an ad slogan. I’ve certainly heard some feedback from people who’ve raised that objection.“We don’t claim to have a pipeline direct to God,” said Sam Moorcroft, president of the Christian dating site (slogan: “All Christian. Our approach has been much softer.” Christian Cafe, which says it is the only Christian-owned dating site among the major players, has a marketing tie-in with Focus on the Family, the conservative Christian group founded by author and radio preacher James Dobson.
But Spark spent more to market its Christian sites than it took in in subscription fees.
“We don’t mean the Christian Mingle is the only place to find God’s match for you.
But we’ve seen through our many success stories that God can bring people together through our site.” On the other hand, what if it doesn’t work out?
Such as: How does it know whom God wants to hook yo operative word for Christian Mingle.
The site is owned by the same company, Beverly Hills-based Spark Networks, that owns JDate, the wildly successful Jewish dating service.
The latter pay .99 for one month of unrestricted access or .99 per month for a three-month subscription.
According to its quarterly earnings statement, Spark had 154,747 paid subscribers for all of its Christian-oriented dating sites as of September, of which Christian Mingle is by far the largest (by comparison, it had 84,650 subscribers for its Jewish sites, primarily JDate).During the first nine months of this year, the company said it had poured almost million into marketing and advertising for the division, more than double the year before.Overall, Spark lost .45 million over the first three quarters of 2012 after a loss of 3,000 during the same period of 2011.Focus on the Family once had ties with e and its founder, Neil Clark Warren, but e Harmony, a popular and widely advertised dating service, has moved away from a Christian-centric approach in a bid for a broader market.Christian Mingle’s Reccord acknowledges that her company’s slogan is “controversial.” But that might be because it’s misunderstood, she said.Can the lovelorn sue Christian Mingle for false advertising?